Published content

Additions, clarifications, extended definition

This metric describes the volume of content produced. Depending on the nature of the website or app, it can include various types of content – for example articles, blog posts, product pages, videos, podcasts, case studies, new website sections, or app features. The metric tracks the content-creation process itself, not its readership or performance. It therefore serves as a starting point for evaluation – it shows what inputs went into communication and content.

Interpretation

A higher volume of created content may mean broader topic coverage and a wider offering for users, but it does not always correlate with higher performance – the quality and relevance of the content are also decisive.

Watch out: limits and risks of distortion

• Quantity ≠ quality, because a large amount of content does not necessarily mean greater value for the audience.
• It is not an impact metric. With published content we track an input, not whether the content had any effect on the audience.

Where and how to measure

• Content management systems (CMS) such as WordPress, Drupal, or Joomla, which provide statistics on published articles and pages.
• An internal content database – exporting items for the given period; for more complex content planning, data can also be drawn from content management and marketing tools such as ContentCal, Trello, or Asana.